ABOUT US.
Markets Evolution is a leader in providing expert advisory and consulting services across financial markets, digital assets, and digital currencies. We deliver strategic insights and forward-thinking guidance, helping businesses navigate the complexities of traditional and emerging financial landscapes.
In today’s ever-evolving financial landscape, markets are in constant flux, adapting to a dynamic regulatory environment and responding to broader geopolitical shifts. Disruptive technologies and new business models are reshaping the industry, presenting incumbents and newcomers alike with both challenges and opportunities for innovation.
With our niche expertise in financial innovation, market structure and cross-border regulation, Markets Evolution offers a unique perspective on the complexities of financial ecosystems. We partner with a wide range of clients, from pioneering start-ups to established industry leaders, delivering tailored solutions that help them realise their strategic ambitions.
Our combination of deep market insight, regulatory expertise, and a proven track record of successful delivery sets us apart. We don’t just consult; we collaborate closely with our clients, offering a completely different consulting experience—one that ensures their success in a rapidly changing world. With a deep understanding of evolving technologies, regulatory frameworks and market dynamics, we empower clients to make informed decisions, optimise their strategies, and confidently explore new opportunities in the digital economy.
Meet our founder.
Jannah Patchay is the founder of Markets Evolution. Jannah’s passion lies in building the financial markets of the future, harnessing frontier technologies to create new and innovative financial services and products that can promote wider social and environmental benefit. Her current focus areas include sustainable and green finance, and the development of digital asset markets, and new forms of digital money including CBDCs, tokenised deposits and stablecoins.
Jannah has been active in building and developing a number of the organisations that are helping to drive the UK's regulatory agenda with respect to CBDC, stablecoins, and digital assets. She is an Originating Member and former Executive Director and Policy & Strategy Lead for the Digital Pound Foundation, a trade association which she was instrumental in launching in 2021 to advocate for the introduction of a well-designed digital Pound in both publicly and privately-issued forms, and for an effective and diverse ecosystem for new forms of digital money in the UK and globally. She has also served as a member of the steering committee for Global Blockchain Convergence, a member of the Whitechapel Think Tank, and as a former Director and Regulatory Advocacy Ambassador for the London Blockchain Foundation.
Her contributions to the development of digital finance have been recognised through being a finalist for CityAM/CryptoAM Influencer of the Year 2022, featuring on the Innovate Finance Women in Fintech 2021 Powerlist (Policymakers and Regulatory Experts category), longlisted for the 2022 Rising Women in Crypto Power List, and named as a Key Business and Crypto Influencer in the UK Blockchain Industry Landscape Overview 2021.
Jannah is a frequent speaker at international events and conferences, such as AFME OPTIC, Pay360, Avalanche Summit, TradeTech DigiAssets, Paris Blockchain Week, MoneyNext, London Climate Action Week, TechUK, FinTech Futures and Reuters Payments, among many others. A former host of the Digital Pound Foundation’s Poundcast and the Financial Markets Insights podcast, she is a co-host of The Outside Context podcast alongside Elise Soucie. She also writes extensively on digital assets, policy, and regulation.
Our Services.
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Innovation Advisory
Our Innovation Advisory services help businesses integrate blockchain, DeFi, and digital currencies, identifying growth opportunities, managing risks, and providing strategic insights to stay competitive and compliant in the evolving financial landscape.
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Business and Product Strategy
We collaborate with clients to create bespoke strategies that drive growth, profitability, and innovation, aligning commercial goals with market opportunities in both traditional and digital financial markets.
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Regulatory Strategy
We help businesses develop proactive regulatory strategies that foster innovation, strengthen market positions, and ensure compliance across regions while leveraging global opportunities through our expert network and partnerships.
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Policy Regulatory Strategy
We provide strategic policy guidance to innovative financial firms, helping them navigate regulatory changes, anticipate shifts, and engage with policymakers to influence the future of digital finance.
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Strategic Vision and Messaging
We help start-ups and scale-ups in digital and traditional finance define a strategic vision, craft impactful messaging, and align their brand to drive growth, differentiate from competitors, and strengthen their position as industry leaders.
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Digital Finance, DeFi and Blockchain Insights
We provide tailored executive training and interactive workshops to equip leadership teams with the knowledge and strategies to capitalize on opportunities in digital finance and integrate innovative technologies like DeFi and blockchain.
Explore Our Insights.
Let’s talk!
At Markets Evolution, we are dedicated to helping businesses navigate the complexities of financial innovation, from digital assets to regulatory strategy.
Whether you’re looking to integrate blockchain technologies, explore decentralised finance, or develop cutting-edge products and services in financial markets, our team is here to provide expert guidance. With our deep understanding of the evolving regulatory landscape and the intersection of traditional and digital finance, we offer tailored strategies that align with your goals, mitigate risks, and position your business for sustainable growth. Reach out today to explore how we can support your innovation journey.